My name's Erica & I'm the girl behind Retail Rogue!
I’m a twenty-something-year-old nurse and online entrepreneur obsessed with all things puppos, TSwift, wine, and shopping. I love my husband, four-legged children, and chips and queso.
I am dedicated in sharing my business venture with the world in hopes that it will inspire someone to discover their own passion or to embark on a similar journey. I hope to be super transparent and want to share the good, the bad, and the ugly when it comes to selling online and owning an ecommerce business.
"All our dreams can come true, if we have the courage to pursue them."
-Walt Disney
In 2018, my husband was working countless hours when he came across the concept of “financial independence.” If you’re anything like I was back then, this concept may seem a bit foreign. But essentially, it means improving your relationship with money so that you no longer HAVE to work.
To be clear, this blog doesn’t revolve around our FI journey; but discovering FI was a life-changing moment for us and also the reason why I became an entrepreneur, so I didn’t feel right leaving this part out.
Shortly after discovering FI, I got the urge to start a side hustle. I wanted it to be enjoyable, profitable, and scalable. This is when I came across flipping thrift store finds and selling them online for a profit (shoutout Ralli Roots!). While this was enjoyable and somewhat profitable, it wasn’t scalable so I quit in 2019.
Our journey to FI continued and it wasn’t until 2020 that I came across Nikki Kirk’s YouTube channel. I then became obsessed with selling on Amazon and knew that this is what I wanted to pursue. I mean, who wouldn’t love to make money shopping?
I began my Amazon Selling journey in March 2021 and the rest is history. Fast-forward to today, I’m now a full-time, six-figure Amazon Seller and blogger!
Learn More About Me!
Some of my Favorite FI Resources:
